I’m getting a lot of questions about Sales Funnel’s and Marketing Funnel’s, so here is a diagram and some tips that you can use to start to setup and improve your Sales Funnel’s.
To start with you need lead generation – Like running events
Then you need a conversion process – A giveaway (book, ebook or free tickets to event)
During this process they build trust with you and will be ready to go to the next step which could be your half day workshop.
At the workshop you have built enough trust and provided a lot of value that they will be ready to convert to your larger programs.