Building your brand online can be a tricky process that will take time and a lot of hard work. I have come across common mistakes some people make that I do not want to see you make.
As business owners it is important to know who your target audience is. Once you are aware of this, you have to truly understand them in order to provide useful content and products.
How do you start doing this?
- Listen to your audience and tailor your content towards their feedback.
- Let go of the notion you have to be perfect. Just be you and more people will resonate with the real you.
- Show the real you by posting real photos of you – no photoshop, no filter.
- Don’t create your brand all at once. Take your time choosing colours, fonts and pictures until you have solid products and services.
People often forget to focus on the bigger picture and they get stuck at the first obstacle or forget they probably won’t get instant gratification. So eventually they give up and all the work they’ve done up until that point is gone.
Personally, my passion has been one of the main factors I have been able to grow into a million dollar business. My passion is what makes me give 110% every single day. Some people forget why they started their business and this is such a big mistake to make because if you get caught up in profits, people will see this and may think you have an ulterior motive. If you forget your passion, you may be more inclined to give up when something goes wrong.