What is it?
How can you write it?
The first thing is be CONSISTENT, even if you aren't getting any comments or likes, don't give up, because there are people out there watching, trust me.
Some people just don't want to engage just yet, so be consistent and just write something.
What to write:
- Ask questions
- Write about your life
- Be vulnerable
- Give value and give tips, give lots of tips and show people why you are the authority in your niche
Don't know what your clients want
I suggest sitting down and thinking, what do my clients come to me for?
What do they always ask me?
What do they need from me? What do they struggle with?
Still struggling, then ask your clients- Find clients you can ask "What was it you learnt from me, or came to me for", ask in FB groups, or on your own Facebook.
Then provide value by supplying the answers, give value and give your knowledge.
See how you can capture people's attention, is there a headline you can write to make it catchy?
So instead of -------5 ways people get marketing wrong....
It may be ----------------The reason I got marketing so wrong.
What is polarising content?
It is the impact, or effect you make when someone comes across you, your brand, and your business.
20% of your followers will be responsible for 80% of your engagement that will amplify your exposure, generate quality leads, and increase your sales, profits, and impact; which means you are trying to target your raving fans!
It doesn’t have to be difficult
In fact, it's best to make sure it comes from a place that aligns with your values, beliefs and ethics.
Be genuinely passionate - Find what makes you passionate and write about it
Identify what your dream clients love about you and crank up the volume on it.
Be more YOU, authentically and unapologetically!