Emails are crucial in business
You need to have a database in business.
You need to have contacts and an audience so you can promote yourself and your business!
It’s all about creating email lists full of hot leads of people who will buy from you.
So, what is an email list and here is why it is crucial to have one…
An email list is a collection of emails from your raving fans and subscribers. One of the biggest mistakes people make is that people are nurturing their followers on social media, but not their email list. The email list is a strategy to nurture potential clients so you can get leads. You’re also able to reach out to them whenever you want to make sure you stay on top of their minds.
An email list goes into a CRM, which is a customer relation management, and then you put all your emails into there and then you can understand where the emails come from, who is who, who opens the emails, who has bought your products, etc. This is so important to keep track of them when you start to get thousands of emails and you can understand their journey with you. This is super valuable because you can separate the hot, warm and cold leads.
You may be thinking…I don’t need emails – I have thousands and thousands of followers online. That may be true, but what would happen if something happens to Facebook or Instagram and you lose all your followers? You don’t want to leave all your eggs in one basket!!
Don’t be nervous to ask for their emails, people will give you their emails because:
- They need your help and you will have the solution
- They don’t know how to solve their own problems
- They are shopping around for answers
- They might just want free help
- They are curious about you
Your net-worth equals you net-work, so the more people you have in your database, the more chances you have to get clients. Not to mention, if you ever want to sell your business later one, having a huge database will truly help you. Think about it - business is a numbers game. The average email open rate is between 15 to 25%. And from there, the actual click open rate is 20 to 30%. And the conversion is about 5%. So, if you have 5000 emails, you might get quite a lot of clients and it's quite exciting, right?
It’s all about being consistent on social media, understanding your audience, be real, ask them for their emails and offer free help, videos and content!!
Here is how to get emails and nurture you list:
Firstly, you have to know, it doesn’t matter how many followers you have right now – you can get hundreds of emails each month!
Number 1 tip: Create value in Canva like a cheat sheet, quiz, mini workbook, etc and once you create this PDF or word doc then you can advertise this on social media or at your webinars, meetups, workshops, etc, and use this to ask for emails!
Here is how to create your own lead generation PDF:
- Chose what is a pain that your potential client will have
- Come up with 3 solutions
- And then given them 3 solutions in each solution
- Write a paragraph for each step
It’s all about giving value to your audience. It’s about nurturing them and helping them solve their problems. Once you have created something valuable – promote it everywhere you can and ask for emails in exchange! Once you have their emails make sure you nurture them by:
- Send a Newsletter, monthly or fortnightly
- Use personal stories to keep your emails interesting and create trust by being relatable
- Understand your audience pain and knowing how you can solve it
- Give, give and give value!!