Your social media strategy
Do you have a social media strategy that will ensure your posts are seen on Facebook, Instagram or LinkedIn?
Marketing and advertising are no longer strangers to social media. You need to have a social media strategy for your content to be seen on people’s feeds.
Social media is more than just clicking the “post” button. Practically every aspect of social media has strategy behind it – words, timing, groups, pictures, etc.
When I was starting my business, I focused on organic strategies to get a following. I didn’t have the money to spend on advertising! I really focus on building trust by providing valuable content every day, going Live on Facebook, replying to comments – just being SEEN and showing up every single day.
Facebook is a business, which means Facebook wants you to give it money in exchange for using the platform for your advantage. They even cap out your friends list to 5000 people because they know how powerful it is to have a big network of people. However, you should be using your Facebook personal profile for your business. The power this has is crazy because people want to know the real you!! They want to learn about the person behind the business.
Facebook groups are another powerful tool to get a following! You can build trust by adding value to groups every day. The power of Facebook groups is amazing. There are thousands of people in groups and you can be seen as an expert by just posting and interacting in a causal way.
Top tip: Pick 3 relevant groups to your business and post in them once a day. You can leverage from Facebook groups.
Going from Invisible to Invincible
I have created a model that BOOMs your business. The BOOM model teaches you how to:
- Build trust
- Organise free sessions to build rapport
- Offer products and services that people will not be able to refuse and then
- Monetise from your audience!
Throughout each step of your journey it is so important to celebrate each win! It’s so easy to get caught in our mistakes or failures in business that we forget to celebrate our wins – remember our small wins can equal a HUGE win.
In the MAFIA, we have days where people can #brag about a win they have achieved during the week. It’s amazing to see the support in the community and see everyone cheering and supporting one another.